ANIMALS ABUSED FOR FASHION

Millions of animals are suffering around the world for fashion every year. Many are caged, mutilated and face a brutal death for our clothing choices. 
But it doesn’t have to be this way!

TEXTILES MADE FROM ANIMAL SUFFERING 

#WearItKind - Our Campaign for Animal-friendly Fashion 

Our Vision: A world where all animals are treated with kindness, and animal-friendly fashion is the only kind of fashion. 

Together, we can drive an animal-friendly fashion future. Read more here #WearItWear.

IF YOU ARE CONSIDERING BUYING ANIMAL-BASED FASHION:

WOOL INDUSTRY

Painful mutilations – the bloody business of sheep wool production

Sheep for wool production

Sheep Wool

Painful mutilations – the bloody business of sheep wool production

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Lamb mortality footage from Australia published by CFJ

The silent misery: Ten million Australian lambs die every year for fashion

Shocking new footage reveals appalling lamb mortality rate in Australia 

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Lambs standing in a field

Introducing the Term ‘Live Lamb Cutting’ to Replace Mulesing

FOUR PAWS alongside leading animal protection groups are calling on brands, industry stakeholders, politicians and the public to adopt the term

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A newborn lamb next to its mother

Lamb Mortality and Live Lamb Cutting (Mulesing)

Help to end the suffering of millions of Australian lambs used for fashion

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Rescued sheep in Romania

FAQs on Live Lamb Cutting (Mulesing)

Did you know that every year millions of lambs are subject to cruel mutilations for our clothing?

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Sheep in a barn

The Torment of Sheep in the Wool and Meat Industry

Lamb or mutton – the suffering in sheep husbandry

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Down, leather, wool, fur – the suffering is immense and animal welfare largely goes unchecked

Animal Use in Fashion and Little Oversight of Welfare

Over five billion animals are used every year in the fashion industry with many suffering from cruel practices and poor welfare standards 

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lamb

Wool with a Butt

A FOUR PAWS campaign to end the cruel practice of live lamb cutting (mulesing)

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Knitted socks

A Guide to Kind Knitting

Ethical wool yarn and alternatives for animal-friendly knitting

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FUR INDUSTRY

The breeding of fur animals or trapping them in the wild to produce fashion or luxury items is cruel, unethical and unnecessary

Minks in a cage

Fur

The breeding of fur animals as well as trapping them in the wild to produce fashion or luxury items is cruel, unethical and unnecessary

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The Truth about Fur

The Truth About Fur

Even a fur trim comes from extreme cruelty to animals

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Animal Charity

The Fur Trade Pandemic

#Livekinder is the path to a solution

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fox in forest

Stop Fur Farming

Stop fur farming

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Real fur

Fur or Fake

Four ways to tell the difference

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Max Mara goes fur free

Max Mara Fashion Group announces to go fur-free

FOUR PAWS and other NGOs are applauding the company’s decision

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Foxes in cages at a fur farm in Finland

NEW SCIENTIFIC REPORT ON FUR FARMING

Animal welfare needs cannot be met

Full Report
Rescued fox

Glimmer of Hope for Fur Animals

More and more fashion brands have pledged to ban real fur 

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Fur Free Retailer

There's plenty of fur-free fashion – the Fur Free Retailer program tells you where

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DOWN INDUSTRY

Geese and ducks welfare is severely compromised as they are tormented in cruel practices hidden in the production of down
 

Geese

Down

Did you know that 3.4 billion ducks and geese are slaughtered annually in the production of down and feathers?

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Geese

Live Feather Plucking

Live feather plucking harms animals

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Goose farm in Poland

FOUR PAWS Reveals Animal Cruelty in Fashion

New footage shows live plucking is still happening for feather and down

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10 Facts about Geese

Did you know that geese are good "guard dogs"?

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Ducks

10 Facts About Ducks

Did you know that all ducks have highly waterproof feathers?

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How to do things differently

Tips, Articles, Blogs and More...

Child with a lamb

How to Wear it Kind

A shopping guide for compassion in fashion by FOUR PAWS

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Man with a sheep - symbolic image for the Wear it Kind Brand Directory

FOUR PAWS Rates Over 200 Fashion Brands, Revealing Massive Shortcomings in Animal Welfare

South Africans among those who participated in a global YouGov poll rating fashion brands animal welfare 

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Woman with a fox - symbolic image for the Wear it Kind Directory

The Wear It Kind Directory

See how your favourite brands rate regarding four key animal welfare issues!

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Next gen mycelium materials on display at the ISPO conference in Munich

Fashion Forward: Next Generation Materials

Next generation materials are both animal friendly and strive for sustainability

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Woman

Style and Compassion

Animal protection the new ethical fashion frontier

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#WearitKind Model with shopping bag

How to shop kind to #WearitKind

The Do’s and Don’ts of shopping kinder to #WearitKind

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Taming Fashion: An Urgent Call to Reduce Animal Use in Fashion Sustainability Report Cover | 2023

FOUR PAWS Launches ‘Taming Fashion’ Report

A two-part report series that reveals the broad environmental and animal welfare costs of utilising animals for fashion

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Zoe was rescued from a fur farm

Shopping Guide for Animal-Friendly Fashion

From wool to down – have a heart for animals when shopping 

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White and grey fox laying in the snow

Wear it Kind for Christmas

Our 2021 round up of animals in fashion highlights, as well as top 10 #WearItKind holiday gift ideas!

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Little girl hugging a lamb

Animal-friendly fashion starts with you!


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