Cape Town, 12 September 2024 – As the world commemorates World Tourism Day on 27 September, a deep and reflective examination of tourism’s influence on animal welfare is recommended. Global animal welfare organisation, FOUR PAWS in South Africa is leading the conversation with its #LiveKinder campaign, highlighting how responsible travel can contribute to a more compassionate and ethical world.

Tourism is a powerful tool for fostering cultural exchange, economic growth, and understanding among nations. However, it also has the potential to negatively impact animals when not approached with care and consideration. This year, FOUR PAWS encourages both tourists and industry leaders to reconsider how their travel choices can either harm or protect the animals we share this planet with.

"At FOUR PAWS, we believe that every travel decision holds the potential to make a positive difference for animals. Our #LiveKinder campaign encourages travellers to be mindful of the impact their choices have on wildlife and to choose options that align with their values of kindness and compassion," says Fiona Miles, Director at FOUR PAWS.

The #LiveKinder campaign advocates for ethical travel practices that prioritise animal welfare. This includes avoiding attractions that exploit animals for entertainment, such as petting zoos, circuses, and unethical wildlife interactions. Instead, FOUR PAWS encourages tourists to support sanctuaries and conservation efforts that genuinely protect and rehabilitate animals.

One shining example of ethical tourism in South Africa is LIONSROCK Big Cat Sanctuary. Situated near Bethlehem in the Free State, LIONSROCK provides a safe haven for big cats rescued from captive breeding, circuses, and private ownership. The sanctuary offers visitors a unique opportunity to witness the beauty and majesty of lions, tigers, and other big cats in a species appropriate setting that respects their natural behaviours and needs.

"LIONSROCK exemplifies the principles of ethical tourism by offering a sanctuary where big cats can live out their lives in dignity and safety. Visitors who come to LIONSROCK not only experience the awe-inspiring presence of these magnificent animals but also contribute to their ongoing care and the fight against animal cruelty," adds Miles.

FOUR PAWS urges tourists to adopt the #LiveKinder approach to travel by:

• Researching Destinations: Choosing destinations and attractions that prioritise animal welfare and do not exploit animals for profit.
• Supporting Ethical Sanctuaries: Visiting and supporting sanctuaries like LIONSROCK that provide a refuge for animals rescued from abusive situations.
• Being Informed: Educating oneself about the impact of tourism on wildlife and making informed decisions that promote ethical tourism for all living beings.

As the world reflects on animal welfare this World Tourism Day, FOUR PAWS calls on all travellers to consider how their choices can help create a more compassionate world for animals.

For more information on how to travel kindly and to learn more about the campaign, visit FOUR PAWS South Africa's #LiveKinder page.

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