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No more Croco for Coco

Chanel goes fur free

Chanel stops production with fur, crocodile and other exotic skins

New York/Paris, 4 December 2018 –  Chanel made fashion history on Monday night: "No more Croco for Coco" was the motto on the eve of the presentation of the fashion house's collection at the Metropolitan Museum of Art in New York.  In an interview, Bruno Pavlovsky, President of Fashion at Chanel, announced that the company would stop using fur and exotic skins such as crocodile leather.


International animal welfare organisation FOUR PAWS considers this as a huge milestone: "Chanel is really taking a big step here. More and more luxury fashion houses refuse to use fur in their collections. The fact that Chanel additionally bans exotic skins, especially crocodile leather, is a reason to celebrate," says Thomas Pietsch, wildlife expert at FOUR PAWS.


"Pavlovsky explained that it is becoming increasingly difficult to source skins and leathers that meet Chanel's ethical and qualitative standards. In future research and development at Chanel will therefore concentrate on textiles and leathers, which are by-products of the food industry. This means that no more animals have to be killed especially for fashion – which, of course, we as an animal welfare organisation very much welcome,” says Pietsch.

He adds: “Chanel’s announcement shows that ethical consumption and animal welfare have also gained in importance for luxury fashion labels. Instead of real fur or exotic skins, today’s consumers want sustainability and innovation. We are confident that this forward-thinking decision by Chanel will be imitated by other leading high fashion companies”.


A few months ago, Gucci became part of the international Fur Free Retailer program, which has already been signed by 950 retailers worldwide. FOUR PAWS represents the program in Australia, Bulgaria, Germany, Austria and South Africa. Many other leading fashion brands and retailers have already joined the initiative, including H&M, Zara, Esprit, Armani and many more.


Every year more than 100 million animals are killed by the fur industry. Minks, foxes and tanuki suffer on fur farms in tiny cages, other species die a cruel death by traps. Processing fur into fur fashion requires high quantities of hazardous chemicals and high energy consumption. FOUR PAWS is committed to a long-term ban on the keeping and killing of animals for fur and to end the use of real fur in the fashion industry.


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Issued by: MJ Lourens – Four Paws South Africa: Head of Communication
Issued on behalf of: Fiona Miles – Four Paws South Africa: Country Director