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Shop Fur Free


Fashion without fur: The Fur Free Retailer Program

These days real fur primarily appears as the trim on collars, hoods, hats etc.  or is used for accessories. It is very difficult for consumers to distinguish real from fake fur as real fur is often sheared, dyed or offered as a mix of materials. Furthermore, real fur is frequently not or insufficiently declared on the clothing labels.

The international Fur Free Retailer Program identifies retailers that have committed themselves in writing to withdrawing from the sale of fur. The program is an initiative of the Fur Free Alliance, an international coalition of more than 40 leading animal and environmental protection organizations worldwide, representing millions of supporters around the world.


#shopfurfree  #furfreeretailer

Fur Free but not part of the Program?

You run a fashion company and you want to join the Fur Free Retailer Program? FOUR PAWS is the representative of the program in South Africa.


Please contact us for more information:

Chris de Wet


Telephone:  +27 21 702 4277

The Fur Free Retailers