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London Fashion Week


FOUR PAWS protests against the use of fur by Burberry

The launch of the new winter collection by traditional British company Burberry is one of the highlights of London Fashion Week.  Advocates from the international animal welfare organisation FOUR PAWS took the opportunity to  protest against the further utilisation of fur in front of the entrance of the Burberry marque.




Last week, FOUR PAWS published disturbing footage of Finnish fur farms which belong to the fur auction house that supplies Burberry (Saga Furs). The pictures show the shocking reality of conditions on these farms. Foxes with missing tails in small mesh wire cages, piles of stinking excrement, conditions which fall even below the claimed minimum standards of  the fur industry.


Since the publication of the video 23,500 people have already called on Burberry to withdraw their use of fur!

If Burberry remains true to its word, making fur redundant in its collection is vital

In reaction to the protest mails, generated since the 11th of February, Burberry communicates the following “…we would like to express to you that Burberry will not use natural hides if there is any concern that they have been produced using unacceptable treatment of animals.… we source natural hides very carefully in our efforts to safeguard the correct ethical standards and traceability.”

Wenn Burberry zu seinem Wort steht, ist der Verzicht auf Pelz unerlässlich. Weltweit sterben jedes Jahr ca. 100 Millionen Nerze, Füchse und Marderhunde für die Modebranche.

This year in January the fashion company was exposed to fierce protests of the environmental protection organisation Greenpeace, who found prove for toxic residues in childrenswear. The company relented and committed to shift to risk-free chemicals in the textile production until 2020. Now the company is under fire by animal welfare supporters from all sides.


On the protest website of FOUR PAWS,, you can call on Burberry to quit using real fur!